We know what makes your home sell: How it's priced, how it shows, and how it's marketed. Selling your property is a big decision, so it's important to work with agents you can trust to get the job done perfectly.
When you choose to work with us, you're not just getting agents who use the best tools and technology to sell your property for the most amount of money in the least amount of time. You're getting transparency and instant communication throughout the entire process, so you can relax knowing every detail is taken care of. We custom tailor property marketing strategies to target where buyers are looking - both online and in person. Plus, we make listings shine with the best photography and content.
When you meet with us, we'll get to know you to understand your selling goals, and explain the selling process so you know what to expect. We will come prepared with comparable property data to show you how much to list the property for and how long it should take to sell. We will also show you the innovative technology we use to market your listing and manage the whole transaction to make sure nothing slips through the cracks. You will never feel left in the dark when you work with our team - we keep you in the loop so you know what's going on every step of the way.
Pricing your home is both an art and a science. Achieving the optimal price is the result of both objective research into comparable properties and a gut feeling about your property and the current market.
The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it's important to remember that, although the price is set by you, the value of the home is determined by the buyer. Try to avoid allowing your enthusiasm to impact your better judgment - overpricing is a common mistake that can cost you in the end.
What really matters is how your home stacks up against the others currently offered for sale and recently sold in your neighborhood. Buyers will be comparing.
An agent has NO control over the market, only the marketing plan. Never select an agent based on price.

Today's home buyers are armed with more information than ever. They tell their agents which homes they want to see - and they've already rejected listings with too few, or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to see more.

The exterior of your home often determines how buyers will view the interior, so:
"How we live in a home and how we sell a home are often two different things." Try to see your home with a fresh perspective and arrange each room to bring out its best attributes, including:
Try to see your home with a fresh perspective and arrange each room to bring out its best attributes, including:
Strategically lighting your home, even during daytime showings, can create a cozy mood and highlight positive attributes of each room, so:
Try to look at your house "through the buyer's eyes" as though you've never seen it or been there before. Any time or money spent on these items will bring you back more money in return, and hopefully a faster sale.
Occasionally you will receive a call to schedule a showing to take place within the next few minutes. The following is a checklist for this type of panic:
An agent has NO control over the market, only the marketing plan. Never select an agent based on price.
The answer is: “Only the ones that future buyers will also want and be willing to pay for.”
As a general rule, choosing the functional over the merely cosmetic and choosing neutral over unusual or exotic will pay at resale. Taste and current trends can also affect the value of an update. Unusual colors have a limited appeal.
Which updates will add the most value to your home?
Whether you need a minor or major remodel, updating the kitchen or bathrooms in your home will yield a high return on investment. Stay timeless with your updates, but also pay attention to trends.
Add an extra bathroom, upgrade or expand your kitchen and/or master bedroom suite, add more closet space, or convert an unused space to a more functional space, like a spare bedroom to a home office or basement into the ultimate hangout space.
Paint rooms white or with a light color paint to neutralize your space. Add skylights, windows, or French doors.
Updated landscaping will draw in buyers before they even walk through the door. Keep your shrubs, trees, and grass trimmed and tidy. Add a splash of color with vibrant plants or by painting the front door an eye-catching color. Consider a focal point like a flagstone walkway or a water feature.

We target our marketing strategy and resources to match where buyers are finding homes right now. The more places your property is marketed, the more buyers see your property, the faster it sells, period. We will market your listing with high-converting content in multiple places, including our website, home search portals, search engines, and social media sites.

Buyers still find homes through other channels, so we also use proven real-world marketing techniques. Our for sale signs feature a unique keyword that buyers can text to get your listing instantly sent to their phone. When they text, we instantly get their contact information and follow up immediately to schedule a showing.

Other agents might leave you wondering what they’re doing to find a buyer for your property. We believe in transparency and constant communication, so we give you access to Brivity, our online marketing tool. In a competitive market, you can’t afford to miss a single detail on the sale of your property.
